Miley isn’t so Banger on Twitter

With all of the talk and commotion around Miley Cyrus, I had to follow her on twitter.  Although I think her voice is sub par, and her actions even more questionable, I am obsessed with her music. I don’t think it’s good, it’s just so catchy that I can’t stop listening. However, her twitter account is something that I feel like I could do without. Quite honestly, I was expecting a little more Amanda Bynes, chaotic, twitter account. Her tweets are often boring, talking about how she is sick, what movie she is watching- nothing exciting or really worth reading.

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But she does really like to promote herself. She has tweeted and attached links via twitter to her concert schedule, ticketmaster and is overall talking about her Bangerz Tour. Miley retweets more than other celebrities I have seen, but only retweets tweets about herself, her music etc. She is very much promoting her self. I find it interesting though that it doesn’t seem like she is promoting a lifestyle or her personal brand.

Overall, Miley is really boring on twitter, which was unexpected. Her tweets are boring, and have no personality in them, and her retweets are only about her music and tour. I think it would better for her if she would interact with her fans more, maybe do promotions for her tour via twitter or tweet things that have more personality. The way she acts is very different from her twitter, and it would be helpful for her to have some synergy there

 

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Can you be invisible on Facebook?

Most students with a Facebook profile have at least once been nagged by their parent to “be safe”, “be careful”, or “watch what you post”. A seemingly great way to avoid all of this was to make yourself invisible to the Facebook world. This could be done through a few simple clicks on your profile’s privacy settings. Facebook is now getting rid of the setting that enables user’s profiles to not appear if their name was searched. Essentially, if I had that setting, no one could see that I had a profile on Facebook if they looked for me.

 

 

 

Users assumed that this was a fool proof way of avoiding the negative effects of being unprofessional or inappropriate on Facebook. However, most users didn’t realize that their profile could still be found via posts, likes, picture uploads etc.

 

 

 

Facebook has many reasons to support this change. First of all, only a tiny percentage of Facebook users actually use the setting. I would assume that with that, most are unaware that their profile can be found in many other ways. There are also many alternative options that are more efficient and user friendly, or do what users think the old setting did. The privacy setting for posts, pictures etc. is a viable alternative to the name search option.

 

 

 

The articles I read on this emphasized Facebook’s transparency with the issue, something that they have been critiqued for in the past. This change at first seems like a big deal, but once research occurs and knowledge of the alternatives is brought forth, I don’t see the general population having a problem with it. 

 

 

 

Attached is a great article with some of the details: http://www.cbsnews.com/8301-205_162-57607091/ Image

YouTube Video

So I want to first start off this blog by saying that I don’t fully understand the craze of YouTube, and frankly are jealous of those who are. I maybe have time to watch a three minute video every week, let alone be one of those people who know everything about how YouTube works and who follows specific channels so closely. I guess I don’t understand where people come up with the time to find and follow YouTube users. I use YouTube to watch music videos (Miley Cyrus’ wrecking ball) or occasionally watch videos that are linked to company websites. I would definitely use YoutTube to watch TV, but I don’t have much time to do that. With that being said, the people who use YouTube, love it and cannot get enough of it, so they must be doing something right.

Since my use of YouTube is so limited, choosing a favorite video is hard. Thankfully, I have 3 amazing roommates and they all have friends who like to hang out my apartment. So, I asked a group of about six people what their favorite YouTube video was, and in what seemed to be 3,000,000 videos of babies laughing and dogs doing weird things, I came across my favorite.

My favorite video is the “Last Lecture”. It went viral a few years ago, and it has stuck with me ever since. It was successful because it was so real. It told the truth in a changing world where people aren’t as open to truth and reality. This video has a larger market than other videos on YouTube. I think that the viewer’s span from probably early teens to senior citizens. One reason that it is so popular, is because it means different things to every age group and everyone individually, while still being incredibly applicable. It uses humor, honesty and common experiences to make people excited. It leaves people with an overall positive feeling and motivates viewers to make a change or at least do some personal reflecting.

 

http://youtu.be/j7zzQpvoYcQ

Enter Code At Checkout

I am in desperate need of a new pair of jeans. So today, I utilized all 50 minuets of my finance class to search for the perfect pair online. I skimmed through the normal stores I shop at to see if any jeans were on sale, or if any fall specials were taking place. I finally happened upon Gap to fill my jean fix.

Gap sells all sorts of apparel and accessories for men, women and children. The online store is extremely clear and easy to navigate. The company that owns Gap, also owns four similar brands, so at the top of the webpage you can flip companies, and everything will stay in your shopping cart. So essential you have one shopping cart for five stores, which proves to be a great convenience by not so wonderful for my wallet. The only negative to this is that some stores have free shipping and others don’t, so it gets complicated when buying from more than one store, and if you buy from a free shipping store then everything ships for free, but that is not clear without doing some digging. 

TODAY ONLY! (blue letters) MIDWEEK (sea foam green letters) PICK-ME-UP (hot pink letters) 35% OFF YOUR PURCHASE (gold letters) stretch across Gap’s homepage. “What else can I buy”, I thought to myself, as those words registered earlier today. This is a huge incentive offered for customers to buy something, even if they don’t need it. It is an especially great offer because it also takes 35% off of the already on sale items. This is a fantastic and effective way not only to get customers to purchase a product, but to get customers to purchase things that are new in stock, more expensive or simply just lots of things that they don’t need because they are on a great sale. The discount has to be enough to attract customers, so the same draw wouldn’t be there if the discount was, say, 10%. 

The only significant problem I saw with this was at checkout. You could register as a guest (email only) or sign up for a free account that just saves all of your information. The problem is that the spot to enter in the promo code to get the 35% off is pretty hidden. A customer has to enter in their shipping address and at the very bottom of the page, under where the credit card info goes, there is a small, very easy to miss, slot for promo codes. It would be nice if a customer didn’t have to type in so much information to see what the price of the items with the discount were. Other sites have a promo code section before you check out, which shows the total discount. I think this acts as an added incentive because a customer can see how much money they are saving, possibly spending more because they are saving so much. 

Bunny Food For My Rabbit Teeth Demographics

The blog, Bunny Food for my Rabbit Teeth is my personal favorite, and popular with many of my friends. With the knowledge that this blog is popular with my friends, I was curious what the data on the blog is.

Research shows that primarily college aged, college educated, females follow the blog. The blog is viewed from school or home, and it shows only US residents have accessed the website. These demographics 100% match up with the content of the blog. Not only is the blog written in first person by a female, the blog promotes makeup lines, clothing (below) and similar consumer goods that are geared towards women. Image

The bounce rate for the site is 68.5%, however there is so much information on the first page where this isn’t surprising. Alexa.com, where the data and information was collected from, said that the statistics were not very strong, and from a statistical perspective, they aren’t completely reliable. The graph trend shows that the website is on a plateau and going slightly downward right now. The overall trent is that is shot straight up, so got very popular very fast, and then stopped growing or calmed down. Most of the views were online vs mobile, and the website was discovered through a Google, Facebook or Pinterest link. Unique visitors were proportioned with 13.5% from Google, and with 9.5 % from both pinterest and Facebook. With the way the site is set up, it is overwhelming to view on a smart phone, and the information seems more cluttered on a mobile site.

Super Bowl Commercials

I know that hate is a very strong word, but I hate football. I just don’t understand it and have never grown up watching it. So when thinking back to the 2013 Super Bowl, I know for sure that I didn’t watch the actual game. With that, remembering commercials is a little tricky for me. I am honestly interested in what commercials were popular or controversial, but I usually just watch them on youtube after hearing about them from my friends or on the news.  With that being said, the most memorable commercial from the 2013 Super Bowl for me was the M&M commercial.  Which is linked below. The other ad that I have connected with the 2013 Super Bowl is the Darth Vader Volkswagen commercial, also linked below.

 

The M&M’s commercial still makes me laugh, even though I have seen it over and over- which is why it is successful. The Darth Vader ad is something that I cannot get enough of. We talked specifically about this in my integrated marketing communications class. The ad is powerful because you don’t know what it is for until the very end, similar to the internet explorer ad that we watched in class. It keeps you guessing but also draws you into the story of the ad because it’s not forcing a brand or concept on the consumers.

 

M&M’s commercial: http://www.youtube.com/watch?v=6R0WhGeRDSI

 

Darth Vader: http://www.youtube.com/watch?v=R55e-uHQna0

 

After our class discussion, I have to say that I think the brand with the strongest social media tie in was Budweiser with the hashtag clydesdales. The company is aware of the age demographic who are active users on Twitter and where that overlaps with who drinks their beer, and capitalizes on that specific population. Pulling fans in on naming the horse was a great idea to get people talking about the brand far past the commercial. However, I would maybe have picked an easier word to spell if I were Budweiser, and have made the hashtag more obvious throughout the commercial.

 

Predictions for 2014: I think that companies have, or should have, learned their lesson on Twitter hashtags and will buy them from now on. That is the biggest difference I predict. I also think that my generation is pulling away from Facebook and more towards Twitter, so the companies will be more deliberate on the choice of their social media platform as to who their target market is. In general, I also think that companies will capitalize on social media, making it more apart of their commercials than ever before. It was definitely noted last year the lack of synergy with social media, so I think that will change. Especially with Twitter going through the IPO process right now, the importance of social media and the market share that it creates is on everyone’s radar.

My Favorite Blog

Let me start off by saying that I have never had any interest in blogs and blogging. I often feel so busy where it’s a big accomplishment just to read a story or two off the front page of my New York Times laptop home screen. So this assignment was particularly interesting for me. I began to my journey to find a favorite blog over coffee with some of my sorority sisters. We meet almost every morning to finish up last minute homework, but that is just code for chatting and distracting each other from schoolwork that we actually need to get done. In the middle of an all so serious conversation about the online sale at JCrew, I interrupted and asked my friends if they followed any really good blogs that I would like. The conversation quickly turned into 3 girls spilling out names of blogs at me, and my brain trying to follow anything. Most of these blog suggestions were centered around fashion, or celebrity blogs, neither topic of great interest to me. As the initial excitement died down, my roommate from last year said “rabbit food for my bunny teeth.” After sorting through those words, and becoming unpuzzled, I asked her what it was about. She knows me well enough to know what I would like, so I trusted this suggestion about rabbits and teeth over the ones about fashion and gossip.

I typed in rabbitfoodformybunnyteeth.com to my search bar, skimmed through the blog and really liked what I saw. I didn’t want to jump to quick conclusions that my first blog I visited would be my favorite, so I explored a few more, but kept coming back to Rabbit Food For My Bunny Teeth. This blog is about eating healthy, and eating a mostly whole foods, unprocessed diet, which I have done in previous years and absolutely loved. The blog explores recipes and differently types of food, but also vegan based products like makeup and different types of fitness. The blog is sectioned off two different ways, which makes it easy to navigate. Along the top runs sections that are the blog, about the author, the store, the sponsors etc. Then on the side of the blog, runs downward a list of 29 categories to sort through the blog posts by. They range from interviews to travel to fashion. Each one is so specific (recipes by breakfast, snack etc. and not just recipes in general. The site is designed very much with the reader in mind and is not only easy to navigate and search through, but they have suggestions on similar products and older blog posts that are along the same theme as the one the reader is currently viewing. It’s a genius way to get readers to visit multiple pages, becoming addicted to the content in the blog.

I think the reason I kept coming back to this blog in search of my favorite one, is how the information is presented. The blog is definitely an easy read, and the author writes in a story style about her own life and experiences. However, it’s not overly fluffy or fake where you feel as if you are reading a diary, which I have seen over and over again in blogs. This blog presents actual information, and as I read, I feel like I am learning about a topic that interests me. The writing style is full of personality, but is professional and very matter of fact- as in a presentation on a topic. There are paragraphs that are more of a personal chat style in the blog, but they are separated from the actual information, which I think is nice as a reader to be able to distinguish the difference.  There is also a whole Q&A page directed for readers that would like more of a personal touch to the blog. Overall, the set up and writing style of the blog is phenomenal and changed my initial impression of blogs, and I definitely will take them more seriously from now on.

The one area that I think could be improved falls underneath the content section. I really like all of the information, and you can tell that the author researches things very carefully and takes time into putting together information that can be trusted and that is correct. However, I wish there was some sort of citation for some of the information to show its validity. Similar to that, I wish there were links or resources to what that author reads, watches etc not for validity but just to explore on my own. If a reader of this blog wanted to know more about a specific topic, the blog would not be of assistance in finding resources to do that. Where as a simple improvement of “check out this website for more info on ….”  would be seen as a huge asset in my eyes.

The blog site has links to the affiliated Facebook, Twitter, Instagram and Pinterest accounts. Not only does the blog author Catherine post on them often, she communicates back to her followers through all types of social media including responding to comments posted on the blog. She uploads a picture to Instagram every day or two, getting the blog brand out there, but not too overwhelming like other blogs or celebrities (the Kardashians’ overuse of Instagram). Her (Catherine as the author of the blog) Twitter and Facebook are also easily as engaging, posting highlights of the blog post or links to the blog multiple times a day. What I find most impressive is that on every platform, she responds directly to individuals, showing that she actually reads the posts and comments, caring about her readers.